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Cookie Policy

Last Updated: November 15, 2023

1. Introduction

This Cookie Policy explains how Britannia Tours Ltd ("Britannia Tours", "we", "us" or "our") uses cookies and similar technologies when you visit our website at www.britanniatours.co.uk ("Website"). This policy provides you with information about how we use cookies, what types of cookies we use, and how you can control them.

2. What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work or work more efficiently, as well as to provide information to the website owners.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.

3. How We Use Cookies

We use cookies for several reasons. Some cookies are necessary for technical reasons for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics, and other purposes.

4. Types of Cookies We Use

The types of cookies used on our Website can be classified into four categories:

4.1 Strictly Necessary Cookies

These cookies are essential for you to browse the Website and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Cookie Name Purpose Duration
session_id Maintains user session state across page requests Session
cookie_consent Records your cookie preference choices 1 year

4.2 Performance and Functionality Cookies

These cookies allow us to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog.

Cookie Name Purpose Duration
language Remembers your language preference 1 year
recently_viewed Tracks tours you have recently viewed to improve your browsing experience 30 days

4.3 Analytics and Customisation Cookies

These cookies collect information that is used to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customise our Website for you.

Cookie Name Purpose Duration
_ga Used by Google Analytics to distinguish users 2 years
_gid Used by Google Analytics to distinguish users 24 hours
_gat Used by Google Analytics to throttle request rate 1 minute

4.4 Advertising and Targeting Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

Cookie Name Purpose Duration
_fbp Used by Facebook to deliver a series of advertisement products 3 months
ads_prefs Used to record your advertising preferences 1 year

5. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Website and deliver advertisements on and through the Website.

  • Google Analytics: We use Google Analytics to help us understand how our Website is being used. These cookies may track things such as how long you spend on the Website and the pages you visit.
  • Facebook Pixel: We use Facebook Pixel to measure the effectiveness of our advertising campaigns and to understand the actions people take on our Website.
  • Social Media Features: Our Website includes social media features, such as the Facebook Like button. These features may collect your IP address and which page you are visiting on our Website, and may set a cookie to enable the feature to function properly.

6. Your Cookie Choices and How to Opt-Out

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in our cookie consent tool.

You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

Here are links to the cookie management pages of some popular web browsers:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

8. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at:

Britannia Tours Ltd
42 Castle Street
Edinburgh, EH2 3BN
United Kingdom
Email: [email protected]
Phone: +44 131 555 7890

9. Manage Your Cookie Preferences

You can adjust your cookie preferences at any time by using the tool below:

Britannia Tours

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Providing exceptional travel experiences across the United Kingdom since 2010.

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